Eating organic food, using natural home remedies, taking vitamins and disinfecting homes are just a few ways in which consumers are taking control of their own health and getting a handle on rising health care costs. With 88% of Americans actively practicing self-care and 34% increasing their self-care activities in the past year, these new purchasing and consumption habits are creating big opportunities for brands and retailers alike, according to IRI, which has released its latest IRI Point of...